Useful when you want to...
- Enrich your dataset with the last support ticket that someone submitted before they churned (dataset example)
- Enrich your dataset with the last web page that they viewed before submitting a support ticket (dataset example)
- Segment your dataset by the last email that they viewed right before placing an order
- Segment your dataset by the ad source of the last session before they purchased (last touch attribution) (dataset example)